Zenith Wellness
92%
Client retention (was 61%)
A$280K
Additional annual revenue
6 sites
Fully automated reminders
61% Retention & Invisible Revenue Leakage
Zenith Wellness operates six centres across Melbourne and Sydney. Despite strong client satisfaction scores, their annual retention rate sat at 61% — meaning four in ten clients did not return within 12 months.
Post-session follow-up was inconsistent. Rebooking was left entirely to the client, and the front desk had no systematic way to identify lapsing clients until it was too late. Each lost client represented approximately A$1,200 in foregone annual revenue.
AI-Powered Re-Engagement & Appointment Reminders
Engium configured a WhatsApp automation layer across all six Zenith centres. After each session, a personalised follow-up is sent within 24 hours — referencing the specific treatment received and suggesting when to rebook based on the practitioner's recommended interval.
Clients who haven't rebooked within their ideal window receive a gentle re-engagement message at 14, 30, and 60 days. All messages are branded in Zenith's voice and include a one-tap booking link.
Messages feel handcrafted but are sent at scale — Engium's AI personalises the cadence and wording for each client journey.
Retention Jumped from 61% to 92% in Twelve Months
Twelve months post-deployment, Zenith's annual client retention rate rose from 61% to 92%. The average number of sessions per active client per year increased from 4.1 to 6.8.
The additional A$280,000 in annual revenue came entirely from existing clients, with zero additional acquisition spend.
+31pt
Retention rate improvement
6.8 avg
Sessions per client per year
A$280K
Additional annual revenue
35%
More new clients onboarded
“We had world-class practitioners and great outcomes, but poor follow-through. Engium bridges that gap with precision messaging that feels genuinely personal — our clients keep commenting on how attentive we are.”
APAnya Patel
Founder & Director, Zenith Wellness
“We had world-class practitioners and great outcomes, but poor follow-through. Engium bridges that gap with precision messaging that feels genuinely personal — our clients keep commenting on how attentive we are.”
Anya Patel
Founder & Director, Zenith Wellness
Zenith Wellness
About the Business
Zenith Wellness operates six allied health centres across Melbourne and Sydney, specialising in physiotherapy, remedial massage, clinical Pilates, and integrative health coaching. They serve over 4,000 active clients.
Size
6 Centres · 42 practitioners
Founded
2015
Headquarters
Melbourne, Australia
Plan
Pro
Channels
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