Lumina Studios
3.5×
Demo booking conversion
68%
Shorter average sales cycle
24/7
Lead qualification coverage
High-Intent Visitors Leaving Without Engaging
Lumina Studios, a San Francisco-based creative technology agency with 40 staff, had strong organic traffic and brand recognition. Yet their website conversion rate sat at 1.2% — well below industry average for B2B agencies — and the team had no visibility into why visitors were bouncing.
The sales team was manually reaching out to form completions 24–48 hours after the fact. By then, high-intent prospects had often already spoken with competitors. The lack of immediate, intelligent engagement was costing Lumina an estimated $400K in pipeline per quarter.
AI Chat Widget with Smart Lead Qualification
Engium's web chat widget was embedded on Lumina's site within a single afternoon. The AI was trained on Lumina's service catalogue, case study library, and ideal client profile — enabling it to qualify visitors in real time by budget, project type, and urgency.
Qualified leads are immediately offered a calendar slot for a 30-minute discovery call. Unqualified prospects are directed to the appropriate resource, keeping the team focused only on sales-ready conversations.
Prospects can go from first visit to booked discovery call in under 3 minutes — at any hour.
3.5× More Demos Booked, Sales Cycle Cut 68%
Within 60 days of deployment, Lumina saw a 3.5× increase in demo bookings from the same organic traffic volume. The average sales cycle shortened from 47 days to 15 days — because prospects arrived at demos already informed and pre-qualified.
The sales team now handles 40% fewer leads while closing significantly more revenue, and has reallocated former prospecting time to client delivery.
3.5×
Demo booking conversion
68%
Shorter sales cycle
1.2% → 4.1%
Website conversion rate
$1.2M
New pipeline (Q1 post-launch)
“We were leaving hundreds of thousands of dollars on the table each quarter. Engium's chat turns website visitors into booked calls while we sleep — and the quality of those conversations is dramatically better.”
MCMarcus Chen
Head of Growth, Lumina Studios
“We were leaving hundreds of thousands of dollars on the table each quarter. Engium's chat turns website visitors into booked calls while we sleep — and the quality of those conversations is dramatically better.”
Marcus Chen
Head of Growth, Lumina Studios
Lumina Studios
About the Business
Lumina Studios is a creative technology agency helping growth-stage startups and enterprise brands build interactive digital experiences, spatial computing applications, and AI-native products. Their clients include several Fortune 500 companies.
Size
40 employees
Founded
2017
Headquarters
San Francisco, CA, USA
Plan
Pro
Channels
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